Real estate digital frugality
Frugality means consciously reducing waste generation, getting rid of the unnecessary, suppressing any information that clutters, hinders, or complicates daily business or becomes so invasive that it is detrimental to efficiency. Other common names for shared frugality are: sobriety, lean, simplicity, zero waste [of time, resources, energy], or low-data.
Defined in 2008 by the Frenchman Fréderic Bordage (Institut du Numérique Responsable), digital sobriety refers to “the approach that consists in designing digital services that are more sober and in moderating one’s daily digital use“. Therefore, among other things, it means using less data to [live-work-produce] better.
Designed by the FIDJI Institute in 2009, digital sobriety in real estate allows us to collect and share only the data that is essential to the operational performance of each of the professions in our sector. It focuses on the essentials, prioritizing where and when necessary and eliminating any superfluous data point. It is a collective approach before being an individual one.
Essential data is listed in a dictionary (free of rights for wide adoption) that induces sustainable digital and collaborative work practices, serving the common good of the real estate industry.
According to The Shift Project, “digital overconsumption” is neither sustainable nor essential to economic growth; as a matter of fact, it is uncorrelated to it.
Reaching digital sobriety in real estate means first of all renouncing the bulimic storage of data, which is unproductive and whose negative externalities weigh on our future (4% of the planet’s CO2 emissions). It also means adopting standardized information exchange flows (convergent interoperability) that address exclusively the real needs of our businesses. Thus, the illusionary “more and more” disappears in favor of a friendly and efficient sobriety.
It is sheer nonsense to believe that we can accumulate oceans of data with impunity, simply because they are stored in a dematerialized cloud that would weight nothing. Limitless accumulation is incompatible with the ESG trajectories that are a clear mandate now. Moreover, reality of our businesses shows that these vast oceans of data are not used, and therefore useless. This is why it is necessary to strive towards the smallest possible ecological footprint by sharing a common and efficient semantic when exchanging data.
The FIDJI Institute is a contributor to this digital real estate sober operating model, by producing FIDJI DATA – the first European dictionary of essential real estate data, free of rights and available on www.institut-fidji.org. For 15 years, the institute has been involved in sustainable development through the eco-design of digital products and services beneficial to the real estate industry.